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Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander
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Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander (1991)Historical Perspectives in Marketing: Ess…The relationship between marketing capabilities and financial performance: the moderating role of customer relationship management in Jordanian SMES (2024)The relationship between mark…The Origins of Marketing and Market Research: Information, Institutions, and Markets (2012)The Origins of Marketing and …Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)Remembering motivation resear…THE STRUCTURE OF SCIENTIFIC REVOLUTIONS (1963)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Scientific marketing management and the emergence of the ethical marketing concept (2011)Promoting the consumer society: Ernest Dichter, the Cold War and FBI (2013)Guest editorial: The phygital research paradigm: philosophical foundations for examining consumer experiences and behaviors in hybrid physical-digital realms (2024)Advances in Consumer Research (2025)Institutions, Institutional Change and Economic Performance (1990)The consequences of modernity (1990)Institutions, Institutional Change and Economic Performance (1991)Markets, infrastructures and infrastructuring markets (2021)The Capabilities of Market-Driven Organizations (1994)The Comparative Advantage Theory of Competition (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)
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  • 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
  • 2024The relationship between marketing capabilities and financial performance: the moderating role of customer relationship management in Jordanian SMES23 cited
  • 2012The Origins of Marketing and Market Research: Information, Institutions, and Markets17 cited

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