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Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander · Study

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ArticleHistorical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander

Terence R. Nevett1991

Article1991

Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander

Terence R. Nevett · Ronald A. Fullerton

28 citations·0/0 files stored·Journal of Marketing

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American History and Culture Marketing and Advertising Strategies Management Theory and Practice

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Year1991

Typearticle

Published1991-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations28

Files0 public / 0

ShelfAmerican History and Culture

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doi10.2307/1252209

openalex_workW2016268509

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