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Ronald A. Fullerton · Study

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Ronald A. Fullerton

16 works· latest 2013· 7 institutionscluster: provisional

h-index15

i1016

Citations1,844

Works here16

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Most cited in this library

Repercussions of promoting an ideology of consumption: consumer misbehavior2002 · 428 citations
Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation1994 · 315 citations
How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"1988 · 309 citations
Choosing to Misbehave: a Structural Model of Aberrant Consumer Behavior1993 · 247 citations
Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation1994 · 133 citations

Works

16 shown

The birth of consumer behavior: motivation research in the 1940s and 1950s

Journal of Historical Research in Marketing·2013·1 author

48citations

Historical methodology: the perspective of a professionally trained historian turned marketer

Journal of Historical Research in Marketing·2011·1 author

71citations

‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter

Journal of Consumer Behaviour·2007·1 author

14citations

Repercussions of promoting an ideology of consumption: consumer misbehavior

Journal of Business Research·2002·2 authors

428citations

A Prophet of Modern Advertising: Germany's Karl Knies

Journal of Advertising·1998·1 author

15citations

The unintended consequences of the culture of consumption: An historical‐theoretical analysis of consumer misbehavior

Consumption Markets & Culture·1998·2 authors

41citations

What Is Consumer Misbehavior

ACR North American Advances·1997·2 authors

58citations

Can Consumer Misbehavior Be Controlled? a Critical Analysis of Two Major Control Techniques

ACR North American Advances·1997·2 authors

42citations

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Journal of Marketing Research·1994·2 authors

315citations

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Journal of Marketing Research·1994·2 authors

133citations

Choosing to Misbehave: a Structural Model of Aberrant Consumer Behavior

Dialnet (Universidad de la Rioja)·1993·2 authors

247citations

Satisfaction Guaranteed: The Making of the American Mass Market

Journal of Marketing·1991·3 authors

35citations

Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander

Journal of Marketing·1991·2 authors

28citations

How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"

Journal of Marketing·1988·1 author

309citations

Advertising and Society

International Journal of Advertising·1986·2 authors

41citations

Toward a Commercial Popular Culture in Germany: The Development of Pamphlet Fiction, 1871-1914

Journal of Social History·1979·1 author

19citations