Advertising and Society

Ronald A. Fullerton · Terence R. Nevett

41 citations0/0 files storedInternational Journal of Advertising

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

American History and Culture Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

This comparative and cross-disciplinary study examines the origins and consequences of pre-1930 beliefs that advertising harms society. These surprisingly well-developed beliefs stimulated enduring regulatory restraint upon advertising and formed the foundations of present critical thought. They have important implications for current macromarketing.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 41 citations exist upstream.

References

2017No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920 1984The Mirror Makers: A History of American Advertising and its Creators 2000The History and Development of Advertising 1983The making of modern advertising 1980Theoretical Developments In Marketing 1942The Economic Effects of Advertising.1980Historical Research in Marketing

Cited by

20111. Marketing as a Monstrosity: The Impossible Place between Culture and Economy 2005Dimensions of advertising attitudes 1995How Magazine Articles Portrayed Advertising from 1900 to 1940 1998A Prophet of Modern Advertising: Germany's Karl Knies 1992Historical perspective in marketing management, explicating experience 1999A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries 2010A History of Historical Research in Marketing

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.