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An empirical comparison of online advertising in four countries: Cultural characteristics and creative strategies
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An empirical comparison of online advertising in four countries: Cultural characteristics and creative strategies (2010)An empirical comparison of online adverti…Individualism and Collectivism (2018)Individualism and CollectivismRiding the waves of culture (2009)Riding the waves of cultureGlobal marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Understanding Cultural Differences (2004)Understanding Cultural Differ…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Cultures and organizations: software of the mind (1992)Cultures and organizations: s…Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Understanding cultural differences (1990)Understanding cultural differ…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Individualism and Collectivism (1976)Individualism and CollectivismThe Silent Language (1959)The Silent LanguageReliability of Content Analysis: The Case of Nominal Scale Coding (1955)Reliability of Content Analys…The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Uses and Gratifications Theory in the 21st Century (2000)An Integrated Approach to Communication Theory and Research (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)The Cultural Anthropology of Time: A Critical Essay (1992)The mobile connection: the cell phone's impact on society (2004)Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance (2007)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Rethinking validity and reliability in content analysis (1999)Inter-Coder Agreement for Computational Linguistics (2008)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Well-being : the foundations of hedonic psychology (1999)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Being Different Yet Feeling Similar: The Influence of Demographic Composition and Organizational Culture on Work Processes and Outcomes (1998)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)Rethinking the concept of acculturation: Implications for theory and research. (2010)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1976Individualism and Collectivism6,058 cited
  • 1992Cultures and organizations: software of the mind3,674 cited
  • 1959The Silent Language3,464 cited
  • 1991Mass Media Research: An Introduction2,595 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1955Reliability of Content Analysis: The Case of Nominal Scale Coding1,849 cited
  • 2018Individualism and Collectivism1,786 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 2004Understanding Cultural Differences1,202 cited
  • 1990Understanding cultural differences1,084 cited
  • 2009Riding the waves of culture921 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1977An Analysis of Information Content in Television Advertising

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