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ArticleOnline reputation management for improving marketing by using a hybrid MCDM model

Ying-Hsun Hung2012

Article2012

Online reputation management for improving marketing by using a hybrid MCDM model

Ying-Hsun Hung · Tsong-Liang Huang · Jing-Chzi Hsieh · Hung-Jia Tsuei · Chun-Chuan Cheng · Gwo‐Hshiung Tzeng

76 citations·0/0 files stored·Knowledge-Based Systems

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Multi-Criteria Decision Making Digital Marketing and Social Media Decision Support System Applications

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References

1996Decision making with dependence and feedback : the analytic network process 2005A survey of trust and reputation systems for online service provision 2011Multiple Attribute Decision Making: Methods and Applications 2006Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL 2007Customer-based corporate reputation of a service firm: scale development and validation 2007Choosing knowledge management strategies by using a combined ANP and DEMATEL approach 2008A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications 2007Airline safety measurement using a hybrid model

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2017A thermodynamic method of intuitionistic fuzzy MCDM to assist the hierarchical medical system in China 2018Integrating Environmental and Social Sustainability Into Performance Evaluation: A Balanced Scorecard-Based Grey-DANP Approach for the Food Industry 2015Using DEMATEL to construct influential network relation map of consumer decision-making in e-marketplace 2019An Intelligent Multiattribute Group Decision-Making Approach With Preference Elicitation for Performance Evaluation

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Details

Year2012

Typearticle

Published2012-03-12

VenueKnowledge-Based Systems

ISSN-L0950-7051

Languageen

Citations76

Files0 public / 0

ShelfMulti-Criteria Decision Making

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doi10.1016/j.knosys.2012.03.004

openalex_workW2016377862

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