Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Online reputation management for improving marketing by using a hybrid MCDM model

16 references·11 citing·46 second hop

FromToDepth

this work references cited by second hop

References

1996Decision making with dependence and feedback : the analytic network process3,373 cited
2005A survey of trust and reputation systems for online service provision3,330 cited
2011Multiple Attribute Decision Making: Methods and Applications2,226 cited
2006Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL1,270 cited
2007Customer-based corporate reputation of a service firm: scale development and validation899 cited
2007Choosing knowledge management strategies by using a combined ANP and DEMATEL approach613 cited
2008A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications462 cited
2007Airline safety measurement using a hybrid model406 cited
2011A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP351 cited
2004Building a Good Reputation310 cited
2010Employees' awareness of their impact on corporate reputation274 cited
2008The customer-based corporate reputation scale: Replication and short form238 cited
2010Combined DEMATEL technique with a novel MCDM model for exploring portfolio selection based on CAPM173 cited
2006Employees: The key link to corporate reputation management

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

166 cited

1984The Marketing of Professional Services130 cited

2011Effects of ethical sales behaviour, expertise, corporate reputation, and performance on relationship quality and loyalty59 cited

Cited by

2017A thermodynamic method of intuitionistic fuzzy MCDM to assist the hierarchical medical system in China60 cited
2018Integrating Environmental and Social Sustainability Into Performance Evaluation: A Balanced Scorecard-Based Grey-DANP Approach for the Food Industry56 cited
2015Using DEMATEL to construct influential network relation map of consumer decision-making in e-marketplace48 cited
2019An Intelligent Multiattribute Group Decision-Making Approach With Preference Elicitation for Performance Evaluation42 cited
2014Low Carbon Supplier Selection in the Hotel Industry38 cited
2019Establishment of critical success factors for implementation of product lifecycle management systems37 cited
2022The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation37 cited
2019Identification and ranking of the risk factors involved in PLM implementation34 cited
2019The Presentation of Automotive Brands in the On-Line Environment—The Perspective of KIA, Peugeot, Toyota and VW in the Slovak Republic27 cited
2015Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry26 cited
2015Exploring the Triple Reciprocity Nature of Organizational Value Cocreation Behavior Using Multicriteria Decision Making Analysis15 cited