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The customer-based corporate reputation scale: Replication and short form · Study

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The customer-based corporate reputation scale: Replication and short form

Gianfranco Walsh, Sharon E. Beatty, Edward M. K. Shiu

2008-11-15articleJournal of Business Research238 citationsclosed

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Corporate Identity and Reputation Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

1988On the Evaluation of Structural Equation Models

1994The Commitment-Trust Theory of Relationship Marketing

1979A Paradigm for Developing Better Measures of Marketing Constructs

1990Structural Model Evaluation and Modification: An Interval Estimation Approach

1998Assessing Measurement Invariance in Cross‐National Consumer Research

2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach

Cited by

2014The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review

2017Do corporate image and reputation drive brand equity in India and China? - Similarities and differences

2018Measuring individual legitimacy perceptions: Scale development and validation

2018The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR

2010Does relationship quality matter in e-services? A comparison of online and offline retailing

2010Culture and age as moderators in the corporate reputation and loyalty relationship

2009Developing a measurement approach for reputation of non‐profit organizations

2014Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

Details

Year2008

Typearticle

VenueJournal of Business Research

Languageen

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Identifiers

doi10.1016/j.jbusres.2007.11.018

openalex_workW1985328089

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