Article2010

Sustainability and organizational activities – three approaches

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Corporate Social Responsibility and Sustainability Environmental Sustainability in Business Sustainability and Innovation in Business

Abstract

Abstract This paper explores the tensions exhibited within the use of sustainability in relation to organizational activities such as strategic management and measurement of performance. Three different sustainability approaches are identified. It is argued that these approaches are based on different standpoints, which may result in misunderstandings and ambiguity. For this reason it is suggested to differentiate between business for sustainability, sustainable organization and sustainable business. Recognition of different organizational standpoints and approaches to sustainability is one step towards more comprehensive studies on sustainability in relation to organizational issues. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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References

1990Basics of qualitative research 2002The Sustainability Balanced Scorecard – linking sustainability management to business strategy 2003Entrepreneurship Research in Emergence: Past Trends and Future Directions 2005Climate Change Strategy: The Business Logic behind Voluntary Greenhouse Gas Reductions 2001The evolution of environmental management: from stage models to performance evaluation 2002Achieving sustainability through environmental innovation: the role of SMEs 2004Struggling with Sustainability—A Comparative Framework for Evaluating Sustainable Development Programs 2002Sustainability Issues for Start-up Entrepreneurs

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