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Corporate Associations in Marketing: Antecedents and Consequences · Study

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ArticleCorporate Associations in Marketing: Antecedents and Consequences

Tom J. Brown1998

Article1998

Corporate Associations in Marketing: Antecedents and Consequences

181 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1984A Service Quality Model and its Marketing Implications 1994Organizational Images and Member Identification 1975Cognitive representations of semantic categories.1995Building Strong Brands 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1946Attitudes and Cognitive Organization

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2014Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications 2011The Role of CSR in the Corporate Identity of Banking Service Providers 2014The Impact of Corporate Social Responsibility on Customer Satisfaction, Relationship Maintenance and Loyalty in the Shipping Industry 2010What's in a name?2012Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications 2020

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Details

Year1998

Typearticle

Published1998-04-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations181

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.crr.1540045

openalex_workW2016503908

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When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

2012Environmental Disclosure

2017Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy