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Branding for survival in Asia · Study

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ArticleBranding for survival in Asia

Paul Temporal2005

Article2005

Branding for survival in Asia

18 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2014Firm Resources and Host-Country Factors Impacting Internationalization of Knowledge-Intensive Service Firms 2010The branding challenges of Asian manufacturing firms 2012The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach 2010Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image 2022The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context

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Year2005

Typearticle

Published2005-06-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations18

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2540232

openalex_workW2016517344

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