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Branding for survival in Asia
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Branding for survival in Asia (2005)Branding for survival in AsiaThe Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context (2022)The Effect of Perceived Value…Firm Resources and Host-Country Factors Impacting Internationalization of Knowledge-Intensive Service Firms (2014)Firm Resources and Host-Count…The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach (2012)The Perceived Attractiveness …The branding challenges of Asian manufacturing firms (2010)The branding challenges of As…Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image (2010)Irish Consumers' Perception o…Social Learning Theory. (1978)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Social Identity Theory of Intergroup Behavior (2004)BABY BOOMERS AND GENERATION Z: THE ROLE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION (2024)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Doing Naturalistic Inquiry: A Guide to Methods (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany (2020)How differently do cognitive and affective country image affect brand loyalty (2024)Managing Across Borders: The Transnational Solution (1999)Strategic sourcing: from periphery to the core. (2005)Managing Across Borders: The Transnational Solution (2009)Business network excellence for competitive advantage: case of Korean firms (2012)Challenges and remedies of manufacturing enterprises in developing countries (2012)Brand Externalities: A Taxonomy (2020)Social Capital in the Creation of Human Capital (1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Internationalization Strategies of Business Schools: How Flat Is the World? (2015)Internationalisation choices of Polish firms during the post-socialism transition period: The role of institutional conditions at firm’s foundation (2017)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Principles and Practice of Structural Equation Modeling (2012)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Social Commerce and Its Role in Women’s Empowerment and Innovation in Crises (2023)Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy (2026)
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  • 2014Firm Resources and Host-Country Factors Impacting Internationalization of Knowledge-Intensive Service Firms30 cited
  • 2010The branding challenges of Asian manufacturing firms16 cited
  • 2012The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach13 cited
  • 2010Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image12 cited
  • 2022The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context10 cited

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