SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

What is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands · Study

ArticleShelves

ArticleWhat is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands

Laurent Muzellec2006

Article2006

What is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands

Laurent Muzellec

84 citations·0/0 files stored·Corporate Reputation Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Organizational Strategy and Culture

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 84 citations exist upstream.

References

1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1997The Company and the Product: Corporate Associations and Consumer Product Responses 1991Managing brand equity : capitalizing on the value of a brand name.1997Relations between organizational culture, identity and image 1981Positioning: The Battle for Your Mind 2003Corporate brands: what are they? What of them?2003Bringing the corporation into corporate branding 1997Corporate identity: the concept, its measurement and management

Cited by

2008Rebranding in the banking industry following mergers and acquisitions 2012Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?2020Stepping out of the Shadows: Identity Exposure as a Remedy for Stigma Transfer Concerns in the Medical Marijuana Market 2011Corporate branding literature: A research paradigm review 2010Internal marketing as a change management tool: A case study in re-branding

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011Service brand identity: definition, measurement, dimensionality and influence on brand performancethesis · 13 shared references 2009The Shared Management and Ownership of Corporate Brands: The Case of Hiltonarticle · 12 shared references 2013Revisiting the complexities of corporate branding: Issues, paradoxes, solutionsarticle · 11 shared references 2010Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do itarticle · 11 shared references 2009The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in Mauritiusarticle · 11 shared references 2007A Resource-Based View of the British Monarchy as a Corporate Brandarticle · 11 shared references

Details

Year2006

Typearticle

Published2006-01-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations84

Files0 public / 0

ShelfCorporate Identity and Reputation

Identifiers

doi10.1057/palgrave.crr.1540257

openalex_workW2016538514

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2008

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

2009How do not‐for‐profit SMEs attempt to develop a strong brand in an increasingly saturated market?

2008Branding - does it even exist among SMEs?