The Promotion of New Behavior by Forming an Implementation Intention: Results of a Field Experiment in the Domain of Travel Mode Choice1

Abstract

In the context of an experimental field study, it is analyzed whether furnishing a goal intention with an implementation intention (Gollwitzer, 1993) increases the probability that a new behavior is enacted. For this purpose, 90 students who did not normally use public transportation were asked to test (just one time) a special public transportation offer they had never used before. With a nonobstrusive questionnaire manipulation, the subjects of the experimental group were stimulated to form an implementation intention. The results show that forming an implementation intention significantly increases the probability of enacting the goal intention; that is, testing the public transportation offer. The theoretical and practical implications of this finding are discussed.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 83 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.