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- 1991The theory of planned behavior90,729 cited
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- 1986Progress in Experimental Personality Research1,521 cited
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- 1980Emotional Conservatism: The Basis of Social Behavior?1,323 cited
- 1979Models of attitude-behavior relations.995 cited
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- 1990Trying to Consume832 cited
- 1994Volition and Personality: Action Versus State Orientation806 cited
- 1997Implementation Intentions and the Theory of Planned Behavior659 cited
- 1998Habit versus planned behaviour: A field experiment612 cited
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