Teaching organizational communication as public relations in UK universities

Kevin Moloney

7 citations0/0 files storedCorporate Communications An International Journal

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Public Relations and Crisis Communication Management and Marketing Education Communication Studies and Media

Abstract

Explores relationships between the popular perception of public relations; the Grunigian paradigm, its distortion by UK teachers and a way forward to a more soundly‐based teaching about the communications of organizations. The first part is about public perceptions of public relations in the UK and how these influence attitudes on the campus. The second part is about shifting the emphasis of teaching away from a communication science perspective and towards a political studies one. Concludes that this shift could lead to a better connection with modern thinking about persuasive information flows in modern, liberal, industrialized societies.

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References

1993Excellence in public relations and communication management 2017Public Relations Theory 1987Corporate Public Relations: A New Historical Perspective 1987Propaganda, persuasion and polemic 1952Public Relations and American Democracy

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1998Validating credibility measures of public relations and communications: Interviews with senior‐level managers and executives from other corporate disciplines

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