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I am grateful for the opportunity to respond to N. J. (Nick) Enfield's review of the Ethnopragmatics volume, recently published in this journal. Although the review begins with some welcome positive statements, the tone soon shifts and the approach to cross-linguistic semantics which underlies the project (the NSM approach, which will be well familiar to readers of this journal) is presented by turn as unreasonably critical of other work, narrowly focused on lexical semantics, and uninterested in the big issues. Moreover, Enfield makes no attempt to give a realistic picture of the book as a whole. He spends most of his time objecting to the introduction (“Ethnopragmatics: A new paradigm”), while his content summary of the seven following chapters runs to six lines in total.
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