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References

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2004Firm resources and sustained competitive advantage38,157 cited
1988Prospect theory: An analysis of decision under risk32,475 cited
1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
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1993Strategic assets and organizational rent8,402 cited
1984Choices, values, and frames.6,505 cited
1980Toward a positive theory of consumer choice5,574 cited
1986Strategic Factor Markets: Expectations, Luck, and Business Strategy5,527 cited
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Choices, Values, and Frames

5,320 cited

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