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Comparison selection: An approach to the study of consumer judgment and choice

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References

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Cited by

2016Comparison Neglect in Upgrade Decisions35 cited
2017Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially35 cited
2013Prominence versus Dominance: How Relationships between Alternatives Drive Decision Strategy and Choice32 cited
2020Attraction comes from many sources: Attentional and comparative processes in decoy effects32 cited
2015The effect of attribute-based and alternative-based processing on consumer choice in context30 cited
2017The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options28 cited
2019By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation24 cited
2022Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference23 cited
2018Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions21 cited
2012Selective versus comparative processing20 cited
2019Decoy effects in intertemporal and probabilistic choices the role of time pressure, immediacy, and certainty14 cited
2014When and why attribute sorting affects attribute weights in decision-making10 cited
2021Evolving choice sets: The effect of dynamic (vs. static) choice sets on preferences8 cited
2024Attribute commensurability and context effects in preferential choice7 cited
2015A joint examination of effects of decision task type and construal level on the attraction effect5 cited
2025Governance shifts in the contested regeneration of Beijing’s historical neighborhoods3 cited