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Sales promotion influencing consumer brand preferences/purchases

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References

2004The New Strategic Brand Management707 cited
1983Marketing: Theory and Practice625 cited
2012The new strategic brand management : advanced insights and strategic thinking595 cited
2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
2013Social media's slippery slope: challenges, opportunities and future research directions368 cited
2008Integrated Marketing Communications64 cited
2014Brand preference being challenged20 cited

Cited by

2024Innovative marketing and sales promotion: catalysts or inhibitors of SME performance in Ghana18 cited
2017Consumer evaluations of bonus packs offered with price discounts18 cited
2015The Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product15 cited
2020Identifying Factors that Affect Consumer Satisfaction of Parklatz Café in Ponorogo City, East Java, Indonesia: An Application of Exploratory Factor Analysis10 cited
2023Marketing communications’ dimensions and brand loyalty in the banking sector10 cited
2019Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan10 cited
2020The significance of a sponsored event on lesser-known brands in a competitive environment

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9 cited