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Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
16 references·1 citing·48 second hop
Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance (2010)Using Interactive Program-Loyalty Banners…Breaking Through Fast-Forwarding: Brand Information and Visual Attention (2008)Breaking Through Fast-Forward…Opportunities and Thresholds for Advertising on Interactive Digital TV (2006)Opportunities and Thresholds …What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …Zapping Behavior during Commercial Breaks (2001)Zapping Behavior during Comme…The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials (1998)To Zap or Not to Zap: A Study…The Effects of Affective Responses to Media Context on Advertising Evaluations (1998)The Effects of Affective Resp…Visual Attention to Advertising: A Segment‐Level Analysis (1997)Visual Attention to Advertisi…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Television Exposure: Programs vs. Advertising (1991)Television Exposure: Programs…Evidence for Cognitive Load Theory (1991)Evidence for Cognitive Load T…Cognitive Load During Problem Solving: Effects on Learning (1988)Cognitive Load During Problem…Profiling the Zappers (1985)Profiling the ZappersDoes Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set? (1985)Does Attitude toward the Ad A…Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design (1966)Consumer Buying Intentions an…Advertising Avoidance: A Consumer Socialization Perspective (2017)Advertising Avoidance: A Cons…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Psychology of Attitudes (1997)Self-Efficacy: An Essential Motive to Learn (2000)Determinants of Perceived Web Site Interactivity (2008)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)Measuring the Involvement Construct (1985)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)The Elaboration Likelihood Model of Persuasion (1986)On the Evaluation of Structural Equation Models (1988)Experiencing Interactive Advertising beyond Rich Media (2004)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game (2006)Advances in Consumer Research (2025)Cognitive Load Theory and the Format of Instruction (1991)Cognitive Load While Learning to Use a Computer Program (1996)Explaining the split-attention effect: Is the reduction of extraneous cognitive load accompanied by an increase in germane cognitive load? (2009)Advances in the Psychology of Human Intelligence (2014)Examining Productive Failure, Productive Success, Unproductive Failure, and Unproductive Success in Learning (2016)An Analysis of Information Content in Television Advertising (1977)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Stay Away From Me (2012)How We Think (1910)Perception in chess (1973)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Cognitive Architecture and Instructional Design (1998)THE ACT OF DISCOVERY (2006)Why Minimal Guidance During Instruction Does Not Work: An Analysis of the Failure of Constructivist, Discovery, Problem-Based, Experiential, and Inquiry-Based Teaching (2006)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The effects of production pacing and arousing content on the information processing of television messages (1999)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Cognitive and Affective Priming Effects of the Context for Print Advertisements (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Use of Intentions Data to Predict Behavior: A Best-Case Analysis (1990)Using Expectations Data to Study Subjective Income Expectations (1997)The Effectiveness of Branded Mobile Phone Apps (2011)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)RECALL AND PERSUASION: Does Creative Advertising Matter? 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References

  • 1988Cognitive Load During Problem Solving: Effects on Learning10,975 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
  • 1966Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design579 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 1991Evidence for Cognitive Load Theory541 cited
  • 1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited
  • 1997Visual Attention to Advertising: A Segment‐Level Analysis284 cited
  • 1998The Effects of Affective Responses to Media Context on Advertising Evaluations164 cited
  • 1998To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials116 cited
  • 2008Breaking Through Fast-Forwarding: Brand Information and Visual Attention88 cited
  • 2001Zapping Behavior during Commercial Breaks85 cited
  • 1991Television Exposure: Programs vs. Advertising57 cited

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1985
Profiling the Zappers
44 cited
  • 2006Opportunities and Thresholds for Advertising on Interactive Digital TV40 cited
  • Cited by

    • 2017Advertising Avoidance: A Consumer Socialization Perspective10 cited