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The moderating effect of individual level collectivist values on brand loyalty · Study

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The moderating effect of individual level collectivist values on brand loyalty

Frauke Mattison Thompson, Alexander Newman, Martin J. Liu

2014-08-12articleJournal of Business Research76 citationsgreen

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Cultural Differences and Values

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.

1994The Commitment-Trust Theory of Relationship Marketing

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

1988Possessions and the Extended Self

1999Whence Consumer Loyalty?

2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

1991Assessing Construct Validity in Organizational Research

Cited by

2016Enhancing customer loyalty: critical switching cost factors

2021The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity

Details

Year2014

Typearticle

VenueJournal of Business Research

Languageen

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Identifiers

doi10.1016/j.jbusres.2014.02.011

openalex_workW2016860074

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