Ethnic Identity Gratifications Selection and Avoidance by African Americans: A Group Vitality and Social Identity Gratifications Perspective

Jessica R. Abrams · Howard Giles

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Social and Intergroup Psychology Racial and Ethnic Identity Research Cultural Identity and Representation

Abstract

This study explores the relatively new idea that individuals engage with media in an effort to meet their social identity needs. Specifically, the study broadens the social identity gratifications (SIG) approach to the domain of ethnicity by examining how African Americans’ ethnic identity gratifications selection and avoidance are related to their perceptions of ingroup vitality. Two mediation models involving level of ethnic identification are proposed. Although the model of television selection is not supported, the model of television avoidance is supported. Implications and future research are discussed.

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References

2004The Social Identity Theory of Intergroup Behavior 1986Psychology of intergroup relations 1992A Collective Self-Esteem Scale: Self-Evaluation of One's Social Identity 1976Living with Television: The Violence Profile 1975The uses of mass communications : current perspectives on gratifications research 1974Utilization of mass communication by the individual 1977Towards a theory of language in ethnic group relations 1980Language, Ethnicity and Intergroup Relations.

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2017Muslim Americans’ Responses to Social Identity Threats: Effects of Media Representations and Experiences of Discrimination 2020B(l)ack By Popular Demand: An Analysis of Positive Black Male Characters in Television and Audiences’ Community Cultural Wealth 2021Popular culture at work: how emerging adults’ favorite celebrity can influence future career aspirations and work ethic 2021Ethnic Selective Exposure: A Test of Cultural-Identity Based Media Selectivity Theory 2023Black issue publics online: securing political knowledge through selective exposure

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