IMAGING THE AUDIENCE

Lakshmi Srinivas

10 citations0/0 files storedSouth Asian Popular Culture

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South Asian Cinema and Culture Cinema History and Criticism Cinema and Media Studies

Abstract

Based on participant observation and ethnographic interviews this paper examines the ways in which the popular film business in India anticipates audiences. I explore filmmakers' perceptions of audiences and their attempts to map the audience in the absence of formal market research of the Hollywood variety. Through an identification of conceptualizations and classifications of audiences made by those within the film business, the paper addresses some of the constraints and challenges faced by filmmakers and the related construction of the audience.

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References

1995Consuming Modernity: Public Culture in a South Asian World 1987Garfinkel and Ethnomethodology 2001From How to Why 1993Cinema and the Urban Poor in South India 1994Cinema and the Urban Poor in South India 1995Melodrama and the negotiation of morality in mainstream Hindi film

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2010Ladies queues, ‘roadside Romeos,’ and balcony seating: Ethnographic observations on women's cinema-going experiences 2008Tamil identity and diasporic desire in a Kollywoood comedy:Nala Damayanti(2003)2017A national cinema’s transnational aspirations? Considerations on “Bollywood”

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