Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis*

Pradeep K. Chintagunta · Vrinda Kadiyali · Naufel J. Vilcassim

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Abstract

Pradeep K. Chintagunta, Vrinda Kadiyali, Naufel J. Vilcassim, Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis, The Journal of Business, Vol. 79, No. 6 (November 2006), pp. 2761-2787

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References

1978Specification Tests in Econometrics 1995Automobile Prices in Market Equilibrium 1994Estimating Discrete-Choice Models of Product Differentiation 1998Measuring Market Power in the Ready-to-Eat Cereal Industry 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1999Endogeneity in Brand Choice Models 2003An Empirical Model of Advertising Dynamics 1998Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework

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