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Retail pricing decisions and product category competitive structure · Study

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ArticleRetail pricing decisions and product category competitive structure

Óscar González‐Benito2010

Article2010

Retail pricing decisions and product category competitive structure

Óscar González‐Benito · María Pilar Martínez‐Ruiz · Alejandro Mollá Descals

30 citations·0/0 files stored·Decision Support Systems

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Forecasting Techniques and Applications

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References

1972Conditional logit analysis of qualitative choice behavior 1977The structure of random utility models 1988Impact of Sales Promotions on When, What, and How Much to Buy 1999The Decomposition of Promotional Response: An Empirical Generalization 2001Effective category management depends on the role of the category☆2004Response Modeling with Nonrandom Marketing-Mix Variables 1991Quality Perceptions and Asymmetric Switching Between Brands 1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement

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2017Store attributes leading customer satisfaction with unplanned purchases

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2008Sales Promotion Modelschapter · 10 shared references 2016A comparison of semiparametric and heterogeneous store sales models for optimal category pricingarticle · 10 shared references 2006Optimal Pricing Strategies for an Automotive Aftermarket Retailerarticle · 9 shared references 2002The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effectsarticle · 8 shared references 2019Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizationsreview · 8 shared references 2019How price promotions work: A review of practice and theorychapter · 8 shared references

Details

Year2010

Typearticle

Published2010-01-30

VenueDecision Support Systems

ISSN-L0167-9236

Languageen

Citations30

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.dss.2010.01.009

openalex_workW2068322845

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