References

• 1972Conditional logit analysis of qualitative choice behavior14,281 cited
• 1977The structure of random utility models1,732 cited
• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
• 2001Effective category management depends on the role of the category☆341 cited
• 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
• 1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement310 cited
• 1991Quality Perceptions and Asymmetric Switching Between Brands310 cited
• 1996Promotional Elasticities and Category Characteristics302 cited
• 1998Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework279 cited
• 1998The Long-Term Impact of Promotions on Consumer Stockpiling Behavior265 cited
• 1997Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data233 cited
• 2003Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is232 cited
• 2000The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data219 cited
• 2002