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The effects of facial image and cosmetic usage on perceptions of brand personality
11 references·16 citing·49 second hop
The effects of facial image and cosmetic usage on perceptions of brand personality (2008)The effects of facial image and cosmetic …Dimensions of brand purchasing behaviour: consumers in the 18–24 age group (2004)Dimensions of brand purchasin…The Face of Fashion (2003)The Face of FashionConsumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction (2001)Consumers and brands: a study…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Development of the Appearance Schemas Inventory: A new cognitive body-image assessment (1996)Development of the Appearance…Women's body images: The results of a national survey in the U.S.A. (1995)Women's body images: The resu…Attitudinal Body-Image Assessment: Factor Analysis of the Body-Self Relations Questionnaire (1990)Attitudinal Body-Image Assess…Effects of Cosmetics Use on the Physical Attractiveness and Body Image of American College Women (1989)Effects of Cosmetics Use on t…Women's use of cosmetics: psychosocial correlates and consequences (1982)Women's use of cosmetics: psy…A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts (1981)A Scale to Measure Self-Conce…Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism (2020)Fashion consciousness, materi…An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach (2020)An Integrated Framework of Cu…The Olympic Games and associative sponsorship (2019)The Olympic Games and associa…Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics (2019)Hedonic and utilitarian value…Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis (2019)Discovering Emerging Research…Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study In Bahawalpur, Pakistan) (2017)Effect on Brand Loyalty in Mo…Destination personality and destination image (2017)Destination personality and d…Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market (2017)Branding Instead of Product I…Consumer Perception of Brand Personality: An Empirical Evidence from India (2016)Consumer Perception of Brand …Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study (2015)Brand personification and sym…The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe (2014)The effect of consumers' invo…How cosmopolitan are Indian consumers?: a study on fashion clothing involvement (2014)How cosmopolitan are Indian c…Salient antecedents of mobile shopping intentions: Media dependency, fashion/brand interest and peer influence (2013)Salient antecedents of mobile…Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth (2011)Gender as a moderator of the …Predictors of fashion clothing involvement among Indian youth (2010)Predictors of fashion clothin…Factors affecting consumption behavior of metrosexual toward male grooming products (2009)Factors affecting consumption…Self-schemata and processing information about the self. 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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1990Attitudinal Body-Image Assessment: Factor Analysis of the Body-Self Relations Questionnaire785 cited
  • 1995Women's body images: The results of a national survey in the U.S.A.506 cited
  • 2001Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction408 cited
  • 1981A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts376 cited
  • 1996Development of the Appearance Schemas Inventory: A new cognitive body-image assessment350 cited
  • 2003The Face of Fashion293 cited
  • 1989Effects of Cosmetics Use on the Physical Attractiveness and Body Image of American College Women226 cited
  • 2004Dimensions of brand purchasing behaviour: consumers in the 18–24 age group114 cited
  • 1982Women's use of cosmetics: psychosocial correlates and consequences104 cited

Cited by

  • 2017Destination personality and destination image225 cited
  • 2011Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth98 cited
  • 2010Predictors of fashion clothing involvement among Indian youth74 cited

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2014
The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe
53 cited
  • 2014How cosmopolitan are Indian consumers?: a study on fashion clothing involvement47 cited
  • 2019Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics39 cited
  • 2017Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market37 cited
  • 2019Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis34 cited
  • 2020An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach33 cited
  • 2013Salient antecedents of mobile shopping intentions: Media dependency, fashion/brand interest and peer influence31 cited
  • 2017Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study In Bahawalpur, Pakistan)30 cited
  • 2015Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study27 cited
  • 2016Consumer Perception of Brand Personality: An Empirical Evidence from India22 cited
  • 2019The Olympic Games and associative sponsorship21 cited
  • 2020Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism21 cited
  • 2009Factors affecting consumption behavior of metrosexual toward male grooming products16 cited