Coaching for results

Abstract

Purpose This paper aims to help coaches better understand their approach to coaching and to help those being coached to have a sense of options in selecting a coach. And, to overview the field of coaching and offer a typology of approaches. Design/methodology/approach This paper lays out the purposes of coaching, then review two models or approaches to coaching: behavior vs. results. Then goes through the steps for doing each. Findings This study finds that there are two ways to approach coaching, each with pros and cons and a clear methodology. Research implications We could study these two approaches. Practical implications We could help coaches do their work better and help those selecting coaches make more informed decisions. Originality/value No one has contrasted these two approaches to coaching and laid out the methodologies for doing each approach. This should help coaching move to a more rigorous definition of models and approaches.

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