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Advertising Media Models: A Practical Guide · Study

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ArticleAdvertising Media Models: A Practical Guide

Gordon E. Miracle1988

Article1988

Advertising Media Models: A Practical Guide

Gordon E. Miracle · Roland T. Rust

65 citations·0/0 files stored·Journal of Marketing Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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1996Determining the optimal return on investment for an advertising campaign 2004Scheduling Commercials on Broadcast Television 1998SPOT: Scheduling Programs Optimally for Television 2009Optimal Internet Media Selection 2013Relationships between Innovation Capabilities, Business Performance, Marketing Performance and Financial Performance: A Literature Review 2001Addressing New Media with Conventional Media Planning 1991A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law”2007Metodología para el análisis y la revisión crítica de artículos de investigación

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Year1988

Typearticle

Published1988-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations65

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3172935

openalex_workW2017381636

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