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• 1996Determining the optimal return on investment for an advertising campaign60 cited
• 2004Scheduling Commercials on Broadcast Television60 cited
• 1998SPOT: Scheduling Programs Optimally for Television57 cited
• 2009Optimal Internet Media Selection53 cited
• 2013Relationships between Innovation Capabilities, Business Performance, Marketing Performance and Financial Performance: A Literature Review35 cited
• 2001Addressing New Media with Conventional Media Planning34 cited
• 1991A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law”33 cited
• 2007Metodología para el análisis y la revisión crítica de artículos de investigación30 cited
• 2021Message and media: the future of advertising research and practice in a digital environment25 cited
• 1989An Approximate Log-Linear Model for Predicting Magazine Audiences24 cited
• 1997A 30-Year Assessment of the Media Planning Literature18 cited
• 1995Media Models and Advertising Effects: Conceptualization and Theoretical Implications17 cited
• 1992Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions14 cited
• 2008Advertising Models