SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Forecasting television ratings · Study

ArticleShelves

ArticleForecasting television ratings

Peter J. Danaher2011

Article2011

Forecasting television ratings

Peter J. Danaher · Tracey S. Dagger · Michael S. Smith

52 citations·0/0 files stored·International Journal of Forecasting

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Forecasting Techniques and Applications Marketing and Advertising Strategies Innovation Diffusion and Forecasting

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 52 citations exist upstream.

References

1998Marketing models of consumer heterogeneity 2008Forecasting US inflation by Bayesian model averaging 2006Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches 2011The media handbook: a complete guide to advertising media selection, planning, research, and buying 1998SPOT: Scheduling Programs Optimally for Television 2007The media handbook: a complete guide to advertising media selection, planning, research, and buying 1984Predicting Program Shares in New Time Slots

Cited by

2022How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2017Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trialarticle · 2 shared references 2008Managing on-air ad inventory in broadcast televisionarticle · 2 shared references 2010Receptiveness of Black Americans to outdoor advertisingarticle · 2 shared references 2001Discrete Choice Methods with Simulationbook · 1 shared reference 2016Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Forcearticle · 1 shared reference 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Goarticle · 1 shared reference

Details

Year2011

Typearticle

Published2011-02-17

VenueInternational Journal of Forecasting

ISSN-L0169-2070

Languageen

Citations52

Files0 public / 0

ShelfForecasting Techniques and Applications

Identifiers

doi10.1016/j.ijforecast.2010.08.002

openalex_workW1998247665

Links

Imported from OpenAlex (CC0) — nothing here is generated.