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Peter J. Danaher · Study
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Author
Peter J. Danaher
51 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0009-0001-9059-3799
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51
Citations
5,581
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Most cited in this library
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
2002 · 508 citations
A Comparison of Online and Offline Consumer Brand Loyalty
2003 · 342 citations
Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution
2000 · 283 citations
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons
2015 · 267 citations
A comparison of question scales used for measuring customer satisfaction
1996 · 256 citations
Works
51 shown
Dynamic Customer Value Cocreation in Healthcare
Journal of Service Research
·
2023
·
4 authors
·
Open access
44
citations
Optimal Microtargeting of Advertising
Journal of Marketing Research
·
2022
·
1 author
18
citations
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
Journal of Marketing Research
·
2020
·
3 authors
80
citations
The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery
Journal of Service Research
·
2018
·
4 authors
·
Open access
59
citations
Advertising Effectiveness and Media Exposure
International series in management science/operations research/International series in operations research & management science
·
2017
·
1 author
·
chapter
20
citations
Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
Marketing Science
·
2015
·
2 authors
15
citations
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons
Journal of Marketing Research
·
2015
·
4 authors
267
citations
Comparing the Effect of Store Remodeling on New and Existing Customers
Journal of Marketing
·
2014
·
2 authors
60
citations
From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior
Journal of Business and Economic Statistics
·
2013
·
3 authors
17
citations
Selective Halo Effects Arising From Improving the Interpersonal Skills of Frontline Employees
Journal of Service Research
·
2013
·
4 authors
68
citations
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign
Journal of Marketing Research
·
2013
·
2 authors
185
citations
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Marketing Science
·
2011
·
4 authors
77
citations
Forecasting television ratings
International Journal of Forecasting
·
2011
·
3 authors
52
citations
Comparing perceptions of marketing communication channels
European Journal of Marketing
·
2011
·
2 authors
172
citations
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
Marketing Science
·
2010
·
2 authors
172
citations
Consumption decisions made in restaurants: The case of wine selection
Food Quality and Preference
·
2009
·
3 authors
50
citations
Optimal Internet Media Selection
Marketing Science
·
2009
·
3 authors
53
citations
Wine purchase decisions and consumption behaviours: Insights from a probability sample drawn in Auckland, New Zealand
Food Quality and Preference
·
2009
·
3 authors
77
citations
How Often Versus How Long
Journal of Service Research
·
2008
·
3 authors
138
citations
Who Wants a Relationship Anyway?
Journal of Service Research
·
2008
·
3 authors
·
Open access
86
citations
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
Journal of Marketing Research
·
2008
·
2 authors
·
Open access
180
citations
International comparison of consumer choice for wine: A twelve country comparison
Adelaide Research & Scholarship (AR&S) (University of Adelaide)
·
2008
·
15 authors
·
other
·
Open access
32
citations
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
Journal of Marketing Research
·
2006
·
3 authors
175
citations
A Comparison of Online and Offline Consumer Brand Loyalty
Marketing Science
·
2003
·
3 authors
342
citations
Factors Affecting Online Advertising Recall: A Study of Students
Journal of Advertising Research
·
2003
·
2 authors
246
citations
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Journal of Marketing
·
2002
·
4 authors
508
citations
Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
Marketing Science
·
2002
·
1 author
179
citations
Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
Journal of Marketing Research
·
2001
·
3 authors
208
citations
Using service quality data for competitive marketing decisions
International Journal of Service Industry Management
·
2000
·
3 authors
80
citations
Understanding the Characteristics of Price Elasticities for Frequently Purchased Packaged Goods
Journal of Marketing Management
·
2000
·
2 authors
32
citations
Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution
Journal of the Academy of Marketing Science
·
2000
·
2 authors
283
citations
Inconsistent Performance during the Service Encounter
Journal of Service Research
·
1999
·
1 author
63
citations
Customer Heterogeneity in Service Management
Journal of Service Research
·
1998
·
1 author
58
citations
A study of marketing departments in Australasian universities
European Journal of Marketing
·
1998
·
2 authors
11
citations
A comparison of service delivery processes of different complexity
International Journal of Service Industry Management
·
1998
·
2 authors
69
citations
Advanced Media Planning
Springer eBooks
·
1998
·
2 authors
·
book
48
citations
Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys
Journal of Retailing
·
1997
·
1 author
168
citations
A comparison of media factors that influence the effectiveness of direct response television advertising
Journal of Direct Marketing
·
1997
·
2 authors
19
citations
Determining the optimal return on investment for an advertising campaign
European Journal of Operational Research
·
1996
·
2 authors
60
citations
A comparison of question scales used for measuring customer satisfaction
International Journal of Service Industry Management
·
1996
·
2 authors
256
citations
Customer Satisfaction in the Tourist Industry
Journal of Travel Research
·
1996
·
1 author
174
citations
Indirect Financial Benefits from Service Quality
Quality Management Journal
·
1996
·
2 authors
159
citations
Cumulative Encounter Satisfaction in the Hotel Conference Process
International Journal of Service Industry Management
·
1994
·
2 authors
83
citations
Customer Satisfaction during the Service Delivery Process
European Journal of Marketing
·
1994
·
2 authors
253
citations
Determining the Optimal Level of Media Spending
Journal of Advertising Research
·
1994
·
2 authors
57
citations
Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions
The American Statistician
·
1992
·
1 author
14
citations
A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law”
Journal of Marketing Research
·
1991
·
1 author
33
citations
A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the "Duplication of Viewing Law"
Journal of Marketing Research
·
1991
·
1 author
17
citations
An Approximate Log-Linear Model for Predicting Magazine Audiences
Journal of Marketing Research
·
1989
·
1 author
24
citations
A Log-Linear Model for Predicting Magazine Audiences
Journal of Marketing Research
·
1988
·
1 author
26
citations
A Log-Linear Model for Predicting Magazine Audiences
Journal of Marketing Research
·
1988
·
1 author
14
citations