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Forecasting television ratings
7 references·1 citing·33 second hop
Forecasting television ratings (2011)Forecasting television ratingsThe media handbook: a complete guide to advertising media selection, planning, research, and buying (2011)The media handbook: a complet…Forecasting US inflation by Bayesian model averaging (2008)Forecasting US inflation by B…The media handbook: a complete guide to advertising media selection, planning, research, and buying (2007)The media handbook: a complet…Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches (2006)Forecasting with cue informat…SPOT: Scheduling Programs Optimally for Television (1998)SPOT: Scheduling Programs Opt…Marketing models of consumer heterogeneity (1998)Marketing models of consumer …Predicting Program Shares in New Time Slots (1984)Predicting Program Shares in …How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market (2022)How Much Does Ad Sequence Mat…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Value of Purchase History Data in Target Marketing (1996)Discrete Choice Methods with Simulation (2001)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force (2016)The Combination of Forecasts (1969)Forecasting methods and applications (1993)Simple Heuristics That Make Us Smart (1999)Providing support for the use of analogies in demand forecasting tasks (2007)Forecasting of customer demands for production planning by local k -nearest neighbor models (2020)We need to talk about intermittent demand forecasting (2020)Individual Choice Behavior (1962)The Analytic Hierarchy Process (1985)Managing on-air ad inventory in broadcast television (2008)The Analytic Hierarchy Process (2011)Scheduling in the service industries: An overview (2015)Competition through Exclusivity in Digital Content Distribution (2020)Conditional logit analysis of qualitative choice behavior (1972)The measurement of urban travel demand (1974)The Conceptual Framework of Psychology [1952] (2001)Monetary Policy Rules and Macroeconomic Stability: Evidence and Some Theory* (2000)Forecasting Using Principal Components From a Large Number of Predictors (2002)Improving Predictions using Ensemble Bayesian Model Averaging (2012)Forecasting with factor-augmented regression: A frequentist model averaging approach (2015)Nonlinear forecasting with many predictors using kernel ridge regression (2016)An Analysis of Information Content in Television Advertising (1977)Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)The impact of media fragmentation on audience targeting: An empirical generalisation approach (2010)The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2013)Advertising in social media: a review of empirical evidence (2015)Receptiveness of Black Americans to outdoor advertising (2010)Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial (2017)
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References

  • 1998Marketing models of consumer heterogeneity790 cited
  • 2008Forecasting US inflation by Bayesian model averaging160 cited
  • 2006Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches105 cited
  • 2011The media handbook: a complete guide to advertising media selection, planning, research, and buying85 cited
  • 1998SPOT: Scheduling Programs Optimally for Television57 cited
  • 2007The media handbook: a complete guide to advertising media selection, planning, research, and buying32 cited
  • 1984Predicting Program Shares in New Time Slots23 cited

Cited by

  • 2022How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market13 cited

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