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Do consumers understand the role of privacy seals in e-commerce?

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References

1993‘How Did They Get My Name?”: An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use617 cited
1998Consumer privacy concerns about Internet marketing460 cited

Cited by

2011Using an elaboration likelihood approach to better understand the persuasiveness of website privacy assurance cues for online consumers153 cited
2007Privacy-Enhanced Web Personalization145 cited
2012Willing to pay for quality personalization? Trade-off between quality and privacy139 cited
2013Do we need innovative trust intermediaries in the digital economy?11 cited
2017Unveiling the coverage patterns of newspapers on the personal data protection act11 cited
2007Fostering consumer trust and purchase intention in B2C e-commerce10 cited
2012Global Analysis of Security and Trust Perceptions in Web Design for E-Commerce9 cited

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