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National sports organisations and sponsorship: an identification of best practices
16 references·8 citing·41 second hop
National sports organisations and sponsorship: an identification of best practices (2005)National sports organisations and sponsor…An international review of sponsorship research: extension and update (2003)An international review of sp…Sponsorship - A Confirmed Weapon in the Promotional Armoury (2001)Sponsorship - A Confirmed Wea…A Framework for the Analysis of Strategic Approaches Employed by Non-profit Sport Organisations in Seeking Corporate Sponsorship (2001)A Framework for the Analysis …The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent (2000)The impact of sport sponsorsh…Sport sponsorship as distinctive competence (1999)Sport sponsorship as distinct…Current developments & future directions in sponsorship (1998)Current developments & future…An International Review of Sponsorship Research (1998)An International Review of Sp…Ambush marketing: Is confusion to blame for the flickering of the flame? (1998)Ambush marketing: Is confusio…Attitudinal constructs towards sponsorship (1997)Attitudinal constructs toward…Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The Corporate (Sports) Sponsor (1992)The Corporate (Sports) SponsorThe Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…The Links Between Objectives and Function in Organizational Sponsorship (1991)The Links Between Objectives …The Evaluation of Sports Sponsorships (1989)The Evaluation of Sports Spon…Sponsorship : what it is and how to use it (1989)Sponsorship : what it is and …Sponsorships and Small Businesses (1988)Sponsorships and Small Busine…Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities (2019)Consumer Perceptions of Sport…Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship (2018)Fast food, fizz, and funding:…The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals (2014)The Influence of Sponsor-Even…Sponsorship leveraged packaging: An exploratory study in FMCG (2010)Sponsorship leveraged packagi…An examination of sports sponsorship from a small business perspective (2010)An examination of sports spon…The influence of spectators' attitudes on sponsorship awareness: a study in three different leisure events (2008)The influence of spectators' …Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008 (2008)Strategic fit in internationa…Knowledge management best practices in national sport organisations (2007)Knowledge management best pra…A Model for Predictive Measurements of Advertising Effectiveness (1961)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness (2003)Sponsorship‐linked marketing: a set of research propositions (2011)Leveraging sponsorship: The activation ratio (2013)A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Scale Development : Theory and Applications (1991)THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS (2003)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008)A model of image creation and image transfer in event sponsorship (1997)Understanding sponsorship effects (2001)Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport and social media research: A review (2014)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Linking sponsorship and cause related marketing (2001)The effects of market orientation on trust and commitment (2003)Competitive advantage through sponsorship (2004)Firm resources and sustained competitive advantage (2004)Point of View: Ambush Marketing: Immoral or Imaginative Practice? (1994)Ambush Marketing ¿ A Threat to Corporate Sponsorship (1996)Longitudinal Effects of Corporate Social Responsibility on Customer Relationships (2010)Children’s implicit recall of junk food, alcohol and gambling sponsorship in Australian sport (2015)Corporate Objectives in Sports Sponsorship (1987)Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects (1997)Brand association and memory decay effects of sponsorship: (1998)Brand recall and brand preference at sponsored golf and tennis tournaments (1999)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Corporate image and corporate reputation in customers’ retention decisions in services (2001)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers (2004)Sport sponsorship, team support and purchase intentions (2008)Sponsorship congruence and brand image (2012)
this work references cited by second hop

References

  • 1998An International Review of Sponsorship Research710 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 1999Sport sponsorship as distinctive competence255 cited
  • 1997Attitudinal constructs towards sponsorship181 cited
  • 2000The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent144 cited
  • 1992The Corporate (Sports) Sponsor142 cited
  • 2001Sponsorship - A Confirmed Weapon in the Promotional Armoury126 cited
  • 1998Ambush marketing: Is confusion to blame for the flickering of the flame?121 cited
  • 1998Current developments & future directions in sponsorship119 cited
  • 1991The Links Between Objectives and Function in Organizational Sponsorship117 cited
  • 1989The Evaluation of Sports Sponsorships96 cited
  • 1989Sponsorship : what it is and how to use it86 cited
  • 2001A Framework for the Analysis of Strategic Approaches Employed by Non-profit Sport Organisations in Seeking Corporate Sponsorship73 cited

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  • 1988Sponsorships and Small Businesses62 cited
  • Cited by

    • 2008The influence of spectators' attitudes on sponsorship awareness: a study in three different leisure events39 cited
    • 2010An examination of sports sponsorship from a small business perspective32 cited
    • 2008Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 200832 cited
    • 2007Knowledge management best practices in national sport organisations27 cited
    • 2019Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities21 cited
    • 2018Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship21 cited
    • 2014The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals11 cited
    • 2010Sponsorship leveraged packaging: An exploratory study in FMCG10 cited