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Gender differences in advertising response and self-consciousness variables · Study

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ArticleGender differences in advertising response and self-consciousness variables

Unknown author1987

Article1987

Gender differences in advertising response and self-consciousness variables

Unknown author

39 citations·0/0 files stored·Sex Roles

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

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References

1975Public and private self-consciousness: Assessment and theory.1980Masculine Instrumentality and Feminine Expressiveness: Their Relationships with Sex Role Attitudes and Behaviors 1979Attitude research plays for high stakes 1982A Longitudinal Study of Television Advertising Effects 1978Correlates of Self-Consciousness 1976The Self-Consciousness Scale: A Discriminant Validity Study 1985Female Role Portrayals in Advertising and Communication Effectiveness: A Review 1984TV commercials as achievement scripts for women

Cited by

2004Engaging in Self-Reflection Changes Self-Concept Clarity: On Differences Between Women and Men, and Low- and High-Clarity Individuals 1997Media influences on male and female non-eating-disordered college students: A significant issue 2019Gender and Differences in Materialism, Power, Risk Aversion, Self-Consciousness, and Social Comparison 2014Vanity, fashion leadership, and self-consciousness among South Korean male and female college students 2020Empathy from private or public self‐consciousness in socially responsible consumption

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Details

Year1987

Typearticle

Published1987-03-01

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations39

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1007/bf00289950

openalex_workW2017555971

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