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Gender differences in advertising response and self-consciousness variables

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References

1975Public and private self-consciousness: Assessment and theory.3,708 cited
1980Masculine Instrumentality and Feminine Expressiveness: Their Relationships with Sex Role Attitudes and Behaviors371 cited
1979Attitude research plays for high stakes265 cited
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1978Correlates of Self-Consciousness182 cited
1976The Self-Consciousness Scale: A Discriminant Validity Study161 cited
1985Female Role Portrayals in Advertising and Communication Effectiveness: A Review111 cited
1984TV commercials as achievement scripts for women99 cited
1977Television and Aging: Is What You See What You Get?65 cited
1979Psychology and women : in transition42 cited

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2004Engaging in Self-Reflection Changes Self-Concept Clarity: On Differences Between Women and Men, and Low- and High-Clarity Individuals76 cited
1997Media influences on male and female non-eating-disordered college students: A significant issue69 cited
2019Gender and Differences in Materialism, Power, Risk Aversion, Self-Consciousness, and Social Comparison16 cited
2014Vanity, fashion leadership, and self-consciousness among South Korean male and female college students14 cited

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2020Empathy from private or public self‐consciousness in socially responsible consumption10 cited