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Influence strategies in organizational buying decisions · Study

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ArticleInfluence strategies in organizational buying decisions

Bill Schroder1996

Article1996

Influence strategies in organizational buying decisions

30 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1951Coefficient Alpha and the Internal Structure of Tests 1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications 1987Leadership and Performance beyond Expectations 1958Compliance, identification, and internalization three processes of attitude change 1986Comparison of five rules for determining the number of components to retain.1992Summated Rating Scale Construction 1988Handbook of Multivariate Experimental Psychology

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Year1996

Typearticle

Published1996-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations30

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0019-8501(95)00131-x

openalex_workW2017695509

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