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Teaching Consumer Demographics to Marketing Students
16 references·0 citing·29 second hop
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References

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  • 1988Possessions and the Extended Self9,050 cited
  • 1936The General Theory of Employment, Interest and Money, by John Maynard Keynes6,220 cited
  • 2002The Great Transformation6,208 cited
  • 2018The General Theory of Employment, Interest, and Money4,835 cited
  • 1957Theory of the Consumption Function3,335 cited
  • 2013Utility Analysis and the Consumption Function: An Interpretation of Cross-Section Data2,508 cited
  • 1961The Stages of Economic Growth: A Non-Communist Manifesto2,316 cited
  • 1960A Theory of the Consumption Function2,232 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1955The theory of economic growth1,294 cited
  • 1986Life Cycle, Individual Thrift, and the Wealth of Nations1,274 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 1956The Theory of Economic Growth818 cited
  • 1995Is there a retirement-savings puzzle?

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