SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Big Data Usage in the Marketing Information System
12 references·0 citing·41 second hop
Big Data Usage in the Marketing Information System (2014)Big Data Usage in the Marketing Informati…Social big data: Recent achievements and new challenges (2015)Social big data: Recent achie…Market Research and the Ethics of Big Data (2013)Market Research and the Ethic…Big Data: The Next Big Thing in Innovation (2013)Big Data: The Next Big Thing …Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data (2011)Understanding Big Data: Analy…Big data: The next frontier for innovation, competition, and productivity (2011)Big data: The next frontier f…Click to Connect: Netnography and Tribal Advertising (2006)Click to Connect: Netnography…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Varejo no Brasil — Gestão e estratégia (2001)Varejo no Brasil — Gestão e e…Administração de Marketing (2000)Administração de MarketingStage-gate systems: A new tool for managing new products (1990)Stage-gate systems: A new too…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Textual poachers : television fans & participatory culture (1992)Subcultures of Consumption: An Ethnography of the New Bikers (1995)Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities (2014)Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn (2016)Netnography as a tool for understanding customers: implications for service research and practice (2018)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Users of the world, unite! The challenges and opportunities of Social Media (2009)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Data mining with big data (2013)Big data: From beginning to future (2016)Creating value from Social Big Data: Implications for Smart Tourism Destinations (2017)Social media big data analytics: A survey (2018)Beyond the hype: Big data concepts, methods, and analytics (2014)Big Data: A Survey (2014)Data-intensive applications, challenges, techniques and technologies: A survey on Big Data (2014)Big data: A review (2013)Toward Scalable Systems for Big Data Analytics: A Technology Tutorial (2014)Big Data technologies: A survey (2017)Big Data Analytics and IoT in logistics: a case study (2018)Robot will take your job: Innovation for an era of artificial intelligence (2020)Impact of digitalization on technological innovations in small and medium-sized enterprises (SMEs) (2023)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1997)A Design Science Research Methodology for Information Systems Research (2007)Developing a framework for responsible innovation (2013)The characteristics of hotel websites and their implications for website effectiveness (2007)Marketing decisions in small businesses: how verbal decision analysis can help (2010)The trust-commitment challenge in service quality-loyalty relationships (2015)
this work references cited by second hop

References

  • 2011Big data: The next frontier for innovation, competition, and productivity5,202 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 1990Stage-gate systems: A new tool for managing new products1,842 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 2011Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data1,467 cited
  • 2015Social big data: Recent achievements and new challenges846 cited
  • 2000Administração de Marketing511 cited
  • 2006Click to Connect: Netnography and Tribal Advertising290 cited
  • 2013Big Data: The Next Big Thing in Innovation251 cited
  • 2013Market Research and the Ethics of Big Data169 cited
  • 2001Varejo no Brasil — Gestão e estratégia114 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work