Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Timothy Lee Keiningham

37 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

Abstract

Myths. Preface. INTRODUCTION: The Myths of Loyalty: Did the Gods Mislead Us? Chapter 1. Loyalty Myths That Subvert Company Goals. Chapter 2. Loyalty Myths Contaminating Company Management Practices. Chapter 3. Loyalty Myths about Customers: Their Needs, Behaviors, and Referrals. Chapter 4. Loyalty Myths Concerning Loyalty Programs. Chapter 5. Loyalty Myths about Loyalty, Share of Business, and Profitability. Chapter 6. Loyalty Myths Regarding Employees. Chapter 7. The Foundations of Customer Loyalty. Chapter 8. The Right Way to Manage for Customer Loyalty. Acknowledgments. Notes. Index.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 37 citations exist upstream.

Cited by

2012The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness 2013The life cycle of a free newspaper business model in newspaper-rich markets

Imported from OpenAlex (CC0) — nothing here is generated.