Using Crisis Simulations in Public Relations Education

2010-04-01articleCommunication Teacher21 citationsclosed

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Public Relations and Crisis Communication Management and Marketing Education Innovative Teaching Methodologies in Social Sciences

Abstract

Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication

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References

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2006BOOK REVIEW: Heath, R. L., & Coombs, W. T. (2006). Today's public relations: An introduction. Thousand Oaks, CA: Sage.