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On Language and Culture
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On Language and Culture (1955)On Language and CultureHow associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers (2018)How associations between prod…Dhammic Technology Acceptance Model (DTAM) (2015)Dhammic Technology Acceptance…Consumer reactions to round numbers in brand names (2014)Consumer reactions to round n…Round numbers (1988)Round numbersBrand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments (1992)Cross-linguistic regularities in the frequency of number words (1992)Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects (1997)How competitor brand names affect within-brand choices (2015)The 1 in 1,000,000: Context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Admission of Information Technology in External Audit Profession: Impact of Organizational, Social and Individual Factors (2019)Emotional attachment and resistance to change in the use of technology: A study among Chinese university music teachers (2025)Understanding farmers’ acceptance of digital technologies: a meta-analytic structural equation modeling approach based on the technology acceptance model (2026)Attitudinal effects of mere exposure. (1968)Consumer Evaluations of Brand Extensions (1990)Quantitative Analysis of Culture Using Millions of Digitized Books (2010)The linguistic theory of numerals . By James R. Hurford. (Cambridge studies in linguistics, 16.) Cambridge: University Press, 1975. Pp. xii, 293. $25.00. (1977)Semantic Anthropology (1986)
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  • 1988Round numbers40 cited
  • 2014Consumer reactions to round numbers in brand names25 cited
  • 2015Dhammic Technology Acceptance Model (DTAM)14 cited
  • 2018How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers10 cited

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