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Underage Drinkers' Responses to Negative-Restrictive Versus Proactive-Nonrestrictive Slogans in Humorous Anti–Alcohol Abuse Messages: Are Humorous Responsible Drinking Campaign Messages Effective?
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Underage Drinkers' Responses to Negative-Restrictive Versus Proactive-Nonrestrictive Slogans in Humorous Anti–Alcohol Abuse Messages: Are Humorous Responsible Drinking Campaign Messages Effective? (2012)Underage Drinkers' Responses to Negative-…The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review (2009)The Relative Persuasiveness o…NEWS FRAMING THEORY AND RESEARCH (2009)NEWS FRAMING THEORY AND RESEA…Media Effects (2009)Media EffectsThe Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review (2007)The Relative Persuasiveness o…Are "Drink Responsibly" Alcohol Campaigns Strategically Ambiguous? (2006)Are "Drink Responsibly" Alcoh…On the Nature of Reactance and its Role in Persuasive Health Communication (2005)On the Nature of Reactance an…The Use and Effect of Humor in Different Advertising Media (1995)The Use and Effect of Humor i…Designing Health Messages: Approaches from Communication Theory and Public Health Practice (1995)Designing Health Messages: Ap…The Impact of Humor in Advertising: A Review (1992)The Impact of Humor in Advert…Public relations research annual (1992)Public relations research ann…Humor in U.S. versus U.K. TV Commercials: A Comparison (1989)Humor in U.S. versus U.K. TV …Beyond Fear Appeals: Negative and Positive Persuasive Appeals to Health and Self‐Esteem (1988)Beyond Fear Appeals: Negative…The effect of message framing on breast self-examination attitudes, intentions, and behavior. (1987)The effect of message framing…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Self-efficacy: Toward a unifying theory of behavioral change. (1977)From Intentions to Actions: A Theory of Planned Behavior (1985)Prospect theory: An analysis of decision under risk (1988)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Health Promotion by Social Cognitive Means (2004)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)Advances in Consumer Research (1983)Advances in Consumer Research (1992)The Use of Humor in the Workplace (2006)All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages (2007)A meta-analysis of humor in advertising (2008)Advances in Consumer Research (2025)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect Theory: An Analysis of Decision under Risk (1979)Perception of Risk (1987)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Alternative Ways of Assessing Model Fit (1992)The Nature of Psychological Reactance Revisited: A Meta-Analytic Review (2012)Anxious Politics (2015)A social comparison theory meta-analysis 60+ years on. (2017)On the malleability of automatic attitudes: Combating automatic prejudice with images of admired and disliked individuals. (2001)Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity (2007)Theory and measurement of generalized problematic Internet use: A two-step approach (2010)Normative Influences on Altruism (1977)Men, masculinity, and the contexts of help seeking. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Conceptual Issues in Framing Theory: A Systematic Examination of a Decade's Literature (2011)Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review (2011)Getting to the Top of Mind: How Reminders Increase Saving (2016)Framing Climate Change: Exploring the Role of Emotion in Generating Advocacy Behavior (2018)A justification-suppression model of the expression and experience of prejudice. (2003)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Misinformation and Its Correction (2012)Scary warnings and rational precautions: A review of the psychology of fear appeals (2001)Communicating climate change: history, challenges, process and future directions (2009)Inoculating the Public against Misinformation about Climate Change (2017)
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References

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  • 2006Are "Drink Responsibly" Alcohol Campaigns Strategically Ambiguous?

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134 cited
  • 1995The Use and Effect of Humor in Different Advertising Media112 cited
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