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Consumer involvement in financial services: an empirical test of two measures

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References

1985Measuring the Involvement Construct6,012 cited
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1986Conceptualizing Involvement631 cited
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1993Further evidence on the consumer involvement profile: Five antecedents of involvement221 cited
1982Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement208 cited
1988The role of affective choice mode in the consumer purchase of expressive products147 cited
1989A Theoretical Analysis of Two Recent Measures of Involvement143 cited
1998Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales

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