Articlebronze2013

Impulsive buying, cultural values dimensions, and symbolic meaning of money: A study on college students in Indonesia's capital city and its surrounding

43 citations0/0 files storedInternational Journal of Research Studies in Psychology

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values

Abstract

Impulsive buying is an interesting research topic for psychologists and economists for its practical implications in the daily lives of producers, marketers and consumers in the trading world.The topic is also relevant to both micro and macro economy field of studies.There have been abundance explanations for impulsive buying social phenomenon provided, but the cultural factors points of view are rarely studied empirically.This research showed its original contribution to the body of knowledge of buying impulsiveness since it includes the Hofstede's cultural dimensions on individual level in its research model.In addition, the research employed the symbolic meaning of money for predictor variable of impulse buying.There were 200 Indonesian students participated in this research (91 males, 109 females) and they went to seven campuses located in Jakarta and its surrounding areas.The multiple linear regression analysis showed that that power distance belief, collectivism, and symbolic meaning of money all together positively related to impulsive buying.The uncertainty avoidance cultural dimension and impulsive buying are negatively correlated.It has been expected that this research will be much beneficial for all stakeholders.They can manage the perception of culture and symbolic meanings of money in order to lever, improve or decrease impulsive buying according to whatever the stakeholder's goal is.Discussion and suggestions for further similar research are elaborated in the last section of this report.

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References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1987The Buying Impulse 2002The Influence of Culture on Consumer Impulsive Buying Behavior 2011Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE 2004Consumer behavior and culture: consequences for global marketing and advertising 2001Individual differences in impulse buying tendency: feeling and no thinking 2011Power and consumer behavior: How power shapes who and what consumers value 2005How Does Shopping With Others Influence Impulsive Purchasing?

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2018Influence of Cultural Factors on Impulse Buying Tendency: A Study of Indian Consumers 2015Life stressors and compulsive buying behaviour among adolescents in India 2020Toward the Extension of Antecedents of Compulsive Buying: The Influence of Personal Values Theory 2015The Effects of Having, Feeling, and Thinking on Impulse Buying in European Adolescents 2023The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review

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