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Consumer-based Brand Equity: Development and Validation of a Measurement Instrument
3 references·16 citing·47 second hop
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image441 cited

Cited by

  • 2007Customer-based brand equity for a destination809 cited
  • 2008A model of customer-based brand equity and its application to multiple destinations724 cited
  • 2014The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y376 cited
  • 2011Symbolic consumption of tourism destination brands336 cited
  • 2004The effect of brand extension strategies upon brand image306 cited
  • 2007Family as a source of consumer‐based brand equity301 cited
  • 2009The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry269 cited
  • 2008Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels223 cited
  • 2010How determinant attributes of service quality influence customer‐perceived value215 cited
  • 2011Brand equity in higher education209 cited
  • 2011Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

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206 cited
  • 2014CSR influence on hotel brand image and loyalty204 cited
  • 2016A consumer-perceived consumer-based brand equity scale202 cited
  • 2007Understanding price premium for grocery products: a conceptual model of customer‐based brand equity192 cited
  • 2015Consumer-based brand equity measurement: lessons learned from an international study175 cited
  • 2007The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty171 cited