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Investigating consumer attitude and intention toward free trials of technology-based services
16 references·16 citing·24 second hopsampled
Investigating consumer attitude and intention toward free trials of technology-based services (2013)Investigating consumer attitude and inten…A meta-analysis of the technology acceptance model (2006)A meta-analysis of the techno…Understanding Changes in Belief and Attitude Toward Information Tech Nology Usage: A Theoretical Model and Longitudinal Test1 (2004)Understanding Changes in Beli…Gender differences in perceptions and relationships among dominants of e-learning acceptance (2004)Gender differences in percept…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Extending the technology acceptance model (2001)Extending the technology acce…Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Why Don’t Men Ever Stop to As…Towards an understanding of the behavioural intention to use a web site (2000)Towards an understanding of t…Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology (1999)Examining the Technology Acce…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Modern Methods for Business Research (1998)Modern Methods for Business R…A Model of Perceived Risk and Intended Risk-Handling Activity (1994)A Model of Perceived Risk and…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…A technology acceptance model for empirically testing new end-user information systems : theory and results (1985)A technology acceptance model…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The factors impacting the use of navigation systems: A study based on the technology acceptance model (2023)The factors impacting the use…Optimal promotional mix and pricing when faced with uncertain product value (2023)Optimal promotional mix and p…An investigation of cyber attack impact on consumers’ intention to purchase online (2023)An investigation of cyber att…Promoting tourism business through digital marketing in the new normal era: a sustainable approach (2022)Promoting tourism business th…A Study of Chinese Consumers’ Consistent Use of Mobile Food Ordering Apps (2022)A Study of Chinese Consumers’…Understanding the role of service innovation behavior on business customer performance and loyalty (2021)Understanding the role of ser…Status quo bias and shoppers’ mobile website purchasing resistance (2020)Status quo bias and shoppers’…Why do people use fitness tracking devices in Thailand? An integrated model approach (2019)Why do people use fitness tra…Understanding users’ dynamic behavior in a free trial of IT services: A three-stage model (2019)Understanding users’ dynamic …Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB (2019)Understanding online gamers' …Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model (2019)Understanding Mobile Tourism …Factors affecting reposting behaviour using a mobile phone-based user-generated-content online community application among Chinese young adults (2018)Factors affecting reposting b…Motivation factors influencing intention of mobile sports apps use by applying the unified theory of acceptance and use of technology(UTAUT) (2017)Motivation factors influencin…Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories (2015)Travellers’ acceptance of con…The Effects of Perceived Risk and Cost on Technology Acceptance: A Study on Tourists’ Use of Online Booking (2015)The Effects of Perceived Risk…Re-examining the role of attitude in information system acceptance: a model from the satisfaction–dissatisfaction perspective (2015)Re-examining the role of atti…Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The theory of planned behavior (1991)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)A power primer. (1992)The Technology Acceptance Model: Its past and its future in health care (2009)Technology acceptance model: a literature review from 1986 to 2013 (2014)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)When to use and how to report the results of PLS-SEM (2018)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 1985A technology acceptance model for empirically testing new end-user information systems : theory and results6,184 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior14,353 cited
  • 2006A meta-analysis of the technology acceptance model2,903 cited
  • 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
  • 1999Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology1,949 cited
  • 2004Understanding Changes in Belief and Attitude Toward Information Tech Nology Usage: A Theoretical Model and Longitudinal Test11,764 cited
  • 2001Extending the technology acceptance model

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1,099 cited
  • 2000Towards an understanding of the behavioural intention to use a web site927 cited
  • 2004Gender differences in perceptions and relationships among dominants of e-learning acceptance863 cited
  • Cited by

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    • 2018Factors affecting reposting behaviour using a mobile phone-based user-generated-content online community application among Chinese young adults36 cited
    • 2019Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model31 cited
    • 2019Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB26 cited
    • 2019Why do people use fitness tracking devices in Thailand? An integrated model approach25 cited
    • 2019Understanding users’ dynamic behavior in a free trial of IT services: A three-stage model23 cited
    • 2023An investigation of cyber attack impact on consumers’ intention to purchase online22 cited
    • 2015The Effects of Perceived Risk and Cost on Technology Acceptance: A Study on Tourists’ Use of Online Booking22 cited
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    • 2017Motivation factors influencing intention of mobile sports apps use by applying the unified theory of acceptance and use of technology(UTAUT)18 cited
    • 2023Optimal promotional mix and pricing when faced with uncertain product value14 cited
    • 2015Re-examining the role of attitude in information system acceptance: a model from the satisfaction–dissatisfaction perspective12 cited