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Building brand equity: the genetic coding of Mediterranean brands
6 references·0 citing·22 second hop
Building brand equity: the genetic coding of Mediterranean brands (2009)Building brand equity: the genetic coding…Fondamenti di marketing (2013)Fondamenti di marketingIl comportamento del consumatore. Acquisti e consumi in una prospettiva di marketing. (2011)Il comportamento del consumat…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Consumer evaluation of brand alliance signals (2006)Consumer evaluation of brand …Building Brand Equity: A Customer-Based Modelling Approach (2004)Building Brand Equity: A Cust…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Social Policy for Sport Events: Leveraging (Relationships with) Teams from other Nations for Community Benefit (2008)A Meta-Analysis of the ELM's Argument Quality × Processing Type Predictions (2014)Consumers care and firms should too: On the benefits of disclosing supplier monitoring activities (2020)Dimensions of Brand Personality (1997)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Does gamification affect brand engagement and equity? A study in online brand communities (2020)Le emozioni come variabile di segmentazione e fattore di moderazione della soddisfazione in ambito museale (2014)Sustaining the brand idea in electronic environments (2008)THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRAN (2011)Modeling passengers’ future behavioral intentions in airline industry using SEM (2015)The application to the cultural product (2009)Brands as Core Assets: Trends and Challenges of Branding in Fashion Business (2017)
this work references cited by second hop

References

  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2006Consumer evaluation of brand alliance signals144 cited
  • 2004Building Brand Equity: A Customer-Based Modelling Approach32 cited
  • 2011Il comportamento del consumatore. Acquisti e consumi in una prospettiva di marketing.21 cited
  • 2013Fondamenti di marketing14 cited

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